Agenda

  • 1
    Guided Reflection
    • Introduction to thought leadership
    • Abstract: In a nutshell, what will this idea do for the reader?
    • Context: Where does the burning desire to write this piece come from?
    • Before: What was happening before you had this idea? How did you feel about it?
    • Wrong: How did you arrive at the first answer (that turned out to be wrong)?
    • Aha story: What was the insight that helped you encounter this idea?
    • Benefits: What are the benefits of this idea?
    • Step-by-step: How can others implement this idea for themselves?
    • Learning: What have you learned about this idea over time that's surprising?
  • 2
    Next Steps
    • Proactive actions
    • Reflection survey