Agenda

  • 1
    Guided Reflection
    • Introduction to strategic narratives
    • What big relevant changes in the world create stakes for your customers?
    • Who will be the winners?
    • And, who will be the losers?
    • What is the promised land? i.e. the place that customers want to end up.
    • How will you help your customers overcome obstacles to the promised land?
    • What evidence do you have that you can make this story come true?
  • 2
    Next Steps
    • Proactive actions
    • Reflection survey