Agenda

  • 1
    Guided Reflection
    • Introduction to company visions
    • Performing a key activity — what activity are your customers engaged in when they use your product or service?
    • Helpful comparison — what’s a good metaphor or comparison to get your idea across in as few words as possible? E.g., ‘As easy as calling an Uber.’
    • Relevant trends — what ongoing macro-economic, consumer, and technology trends point in the direction of your vision?
    • Watershed milestones — what has recently changed in your technology, regulatory or competitive environments that previously made your vision impossible?
    • Inspiring outcome(s) — what will customers achieve in the future that would be almost impossible to achieve today?
    • Smallest conceivable user input — what’s the minimal action that customers can take to achieve this outcome in the future? See my essay One-Sentence Product Descriptions.
    • Critical areas to develop in the company — how can you hint at what you’ll need to achieve as a business without going into too much detail?
    • Current niche customer segment — which customers do you focus on today?
    • Large potential customer segments — which customers will you target in the future? Can you quantify them?
    • Injustice of the status quo — what’s wrong with the current situation that your vision highlights . . . and can improve?
  • 2
    Next Steps
    • Proactive actions
    • Reflection survey